A storyteller’s portfolio
In 2020, IU embarked on a brand evolution which required rethinking the way key sub-brands were marketed. I was tasked with helping to create the new look and feel for IU Online using the new Differentiated Value Points. IU Online students are a bit different from our other audiences. They’re older. Busier. Determined to make …
Although the university was almost 200 years old, it had never had a comprehensive branding program. As a result, the marketing and communications materials coming from our various units and departments lacked cohesion—making it more difficult to establish a strong brand. It was time to change that. Time to unite everyone under one master brand—and …
A few chosen ads from the Fulfilling the Promise campaign.
The IUPUI Division of Student Affairs (DSA) asked us to help them create a cohesive brand that would unite all of their units, increase student engagement, and drive awareness of all they have to offer. At the time, every department within the DSA had its own look and feel. Not only were they wildly different …
Covenant Health System, based in Lubbock, Texas, asked the agency I was working with to create a new brand for them. The result was a campaign focused on telling patient stories, and on celebrating health and recovery. Over the years, we created print materials, direct mailers, radio, and TV ads, not to mention a website—the …
To stand out in the sea of sameness that was healthcare advertising, Northwest Community Hospital decided to take a text-only approach. These are a few of the resulting materials.