A storyteller’s portfolio
In the spring of 2021, my team was tasked with creating email, SMS, and digital advertising journeys for six audiences at three regional campuses. The campuses had been using an external vendor who, ahem, phoned it in. Our job was to create a strategic recruitment marketing journey for each audience that looked and sounded great—and …
In 2020, IU embarked on a brand evolution which required rethinking the way key sub-brands were marketed. I was tasked with helping to create the new look and feel for IU Online using the new Differentiated Value Points. IU Online students are a bit different from our other audiences. They’re older. Busier. Determined to make …
Faced with falling enrollment for the Fall 2021 semester, IU Northwest asked us to create a concept for a new student recruitment campaign that they could use across all their materials. It needed to reflect their personality, stand out from the competition, and rely on the Differentiated Value Points that IU Studios created for them. …
The IUPUI School of Engineering and Technology needed to create a brand that addressed a few problems for them: They needed to clearly identify themselves as a Purdue school at IUPUI They wanted to attract more female and underrepresented students They needed a friendlier, more relatable brand presence The resulting creative concept recognizes that while …
Although the university was almost 200 years old, it had never had a comprehensive branding program. As a result, the marketing and communications materials coming from our various units and departments lacked cohesion—making it more difficult to establish a strong brand. It was time to change that. Time to unite everyone under one master brand—and …
The Jacobs School of Music asked us to create a brand look and feel that differentiated them from their competition but aligned with IU’s master brand. We created a concept designed to communicate the passion and commitment of music students—and celebrate the fans of their live performances. Although it was never brought to market, this …
The IUPUI Division of Student Affairs (DSA) asked us to help them create a cohesive brand that would unite all of their units, increase student engagement, and drive awareness of all they have to offer. At the time, every department within the DSA had its own look and feel. Not only were they wildly different …
Covenant Health System, based in Lubbock, Texas, asked the agency I was working with to create a new brand for them. The result was a campaign focused on telling patient stories, and on celebrating health and recovery. Over the years, we created print materials, direct mailers, radio, and TV ads, not to mention a website—the …
To stand out in the sea of sameness that was healthcare advertising, Northwest Community Hospital decided to take a text-only approach. These are a few of the resulting materials.