A storyteller’s portfolio
In the spring of 2021, my team was tasked with creating email, SMS, and digital advertising journeys for six audiences at three regional campuses. The campuses had been using an external vendor who, ahem, phoned it in. Our job was to create a strategic recruitment marketing journey for each audience that looked and sounded great—and …
One of my all time favorite clients is a financial literacy program. Who would’ve thunk it?
In June 2019, my team was given what seemed like an impossible task: to reimagine the Jacobs School of Music website (a 1,000+ page behemoth) as a 100-page site in 12 weeks flat. But you know what? We not only managed it, we made a darn good website—one I am proud to say I had …
After the IU School of Journalism joined forces with the telecommunications and film studies departments to become The Media School, they needed a new website that reflected all the possibilities available in the new school. Our first step was to conduct research and stakeholder workshops to figure out who they were, who they wanted to …
The IUPUI Division of Student Affairs (DSA) asked us to help them create a cohesive brand that would unite all of their units, increase student engagement, and drive awareness of all they have to offer. At the time, every department within the DSA had its own look and feel. Not only were they wildly different …