A storyteller’s portfolio
In the spring of 2021, my team was tasked with creating email, SMS, and digital advertising journeys for six audiences at three regional campuses. The campuses had been using an external vendor who, ahem, phoned it in. Our job was to create a strategic recruitment marketing journey for each audience that looked and sounded great—and …
In 2020, IU embarked on a brand evolution which required rethinking the way key sub-brands were marketed. I was tasked with helping to create the new look and feel for IU Online using the new Differentiated Value Points. IU Online students are a bit different from our other audiences. They’re older. Busier. Determined to make …
Faced with falling enrollment for the Fall 2021 semester, IU Northwest asked us to create a concept for a new student recruitment campaign that they could use across all their materials. It needed to reflect their personality, stand out from the competition, and rely on the Differentiated Value Points that IU Studios created for them. …
The Jacobs School of Music asked us to create a brand look and feel that differentiated them from their competition but aligned with IU’s master brand. We created a concept designed to communicate the passion and commitment of music students—and celebrate the fans of their live performances. Although it was never brought to market, this …