O’Neill School of Public and Environmental Affairs Graduate Viewbook
The O’Neill School wanted one graduate viewbook to reule them all. This was the result.
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MoneySmarts
One of my all time favorite clients is a financial literacy program. Who would’ve thunk it?
IU Northwest Recruitment Campaign
Faced with falling enrollment for the Fall 2021 semester, IU Northwest asked us to create a concept for a new student recruitment campaign that they could use across all their materials. It needed to reflect their personality, stand out from the competition, and rely on the Differentiated Value Points that IU Studios created for them. …
IUPUI School of Engineering and Technology
The IUPUI School of Engineering and Technology needed to create a brand that addressed a few problems for them: They needed to clearly identify themselves as a Purdue school at IUPUI They wanted to attract more female and underrepresented students They needed a friendlier, more relatable brand presence The resulting creative concept recognizes that while …
Indiana University Brand Book
Although the university was almost 200 years old, it had never had a comprehensive branding program. As a result, the marketing and communications materials coming from our various units and departments lacked cohesion—making it more difficult to establish a strong brand. It was time to change that. Time to unite everyone under one master brand—and …
Indiana University Brand Ads
A few chosen ads from the Fulfilling the Promise campaign.
Jacobs School of Music Brand
The Jacobs School of Music asked us to create a brand look and feel that differentiated them from their competition but aligned with IU’s master brand. We created a concept designed to communicate the passion and commitment of music students—and celebrate the fans of their live performances. Although it was never brought to market, this …
Covenant Health System
Covenant Health System, based in Lubbock, Texas, asked the agency I was working with to create a new brand for them. The result was a campaign focused on telling patient stories, and on celebrating health and recovery. Over the years, we created print materials, direct mailers, radio, and TV ads, not to mention a website—the …
Northwest Community Health
To stand out in the sea of sameness that was healthcare advertising, Northwest Community Hospital decided to take a text-only approach. These are a few of the resulting materials.
LP Siding
Louisiana Pacific was one of my first clients—and SmartSide siding was (and still is) one of their premier products. I created all kinds of materials for them, including print ads, brochures (lots of brochures), direct mail, and even radio spots. These are just a few of the ads from a campaign meant to highlight what …