MoneySmarts
One of my all time favorite clients is a financial literacy program. Who would’ve thunk it?
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Indiana University Brand Book
Although the university was almost 200 years old, it had never had a comprehensive branding program. As a result, the marketing and communications materials coming from our various units and departments lacked cohesion—making it more difficult to establish a strong brand. It was time to change that. Time to unite everyone under one master brand—and …
Jacobs School of Music Website
In June 2019, my team was given what seemed like an impossible task: to reimagine the Jacobs School of Music website (a 1,000+ page behemoth) as a 100-page site in 12 weeks flat. But you know what? We not only managed it, we made a darn good website—one I am proud to say I had …
The Media School Website
After the IU School of Journalism joined forces with the telecommunications and film studies departments to become The Media School, they needed a new website that reflected all the possibilities available in the new school. Our first step was to conduct research and stakeholder workshops to figure out who they were, who they wanted to …
IUPUI Division of Student Affairs Branding
The IUPUI Division of Student Affairs (DSA) asked us to help them create a cohesive brand that would unite all of their units, increase student engagement, and drive awareness of all they have to offer. At the time, every department within the DSA had its own look and feel. Not only were they wildly different …